Use Of A Personal Identity Versus A Social Identity

The current post-industrialized society’s economy could be described as information and service based, with the most profit being awarded to businesses and individuals who can capitalize on the novel needs of a constantly evolving youth population. Some of the most successful businesses are social media powerhouses, such as Facebook, Twitter, and Instagram. These business are the ones that are able to change as quickly as their target audiences, with tweaks to application functions being pushed through app stores on mobile devices. This paper will focus on the primarily mobile platform, Instagram, and how it has affected the modern concept of a personal identity versus a social identity. Instagram is an image-based social media platform mainly used by young persons under the age of 34 (Statista). Its launch in 2010 (Geoff) originally offered a relatively simple interface, allowing users to post only perfectly square pictures of a certain size. 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